Services That Should Be in
Your Communications Strategy
Public Relations Strategy
“Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”
"PR is about influencing, engaging and building a relationship with key stakeholders across numerous platforms in order to shape and frame the public perception of an organization."
Source: Public Relations Society of America
Public Relations' effectiveness for your company or organization puts listening together with action to create a synergy between your goals and your stakeholders. Let's talk about how I can help you put it all together.
Crisis Communications Planning and Management
"IT could happen at any time!" A crisis is really any disruption to your business operation: a financial loss, a product failure, COVID-19. A plan for how to prepare for and to respond to a crisis is an essential element of your daily operations. Be ready for the unthinkable with a crisis communications plan.
Social Media Marketing and Content Marketing
Social media is now a vital tool in the communications toolbox. Getting help to make an impact in the ethers make sense since content is king. Placement decisions in the right social media outlets where your constituents are puts your messaging where you can monitor and measure effectiveness, all based on your corporate goals or organizational mission. Let's tell your story.
Brand and Corporate Identity
For years the word "brand" or "branding" has been tossed around with not much clarity. Your brand is the complete story of your service or product, from the visual elements to the story behind it and its positioning in the market along with how employees represent the organization. How do you establish and reinforce a brand? Let's talk.
Media Relations and Publicity
Earned media is different than paid media, like advertising in publications or sponsored messages in social media. Earned media means that news reporters and editors find your story compelling and "newsworthy." Very often, "earning" media coverage results from building relationships and using the tools of the public relations trade, including news releases, press kits, fact sheets, industry expert profiles, news conferences and others. We can help you spread the word!
Marketing Strategy, Execution and Communications
The most effective marketing programs are rooted in corporate strategy...and budget, of course. It takes analysis of your existing and potential market and the competitive landscape. The four "P's" of marketing: place, price, product, and promotion, are the basic guideposts of any marketing plan. Let's make sure your marketing efforts are generating the ROI you expect.
Speech Writing
"According to most studies, people's number one fear is public speaking. Number two is death. Death is number two. Does that seem right? That means to the average person, if you have to go to a funeral, you're better off in the casket than doing the eulogy." Jerry Seinfeld, May 20, 1993, TV Show
At some point, you or your senior management will have to stand up before an audience to make a good impression, and hopefully, to give the audience a couple easy-to-remember takeaways. No, public speaking needn't be more fearful than dying when you have an expertly written, engaging speech and you rehearse with a professional coach. I'm ready to write! Please call on me.
Website Content Writing and Project Management
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.
Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.
Event Planning
Events, whether a product roll-out, a staff educational rally, a grand opening, a symposium or a convention, mean months of planning, knowing your audience and how to reach them, and extensive logistical coordination. And events, successfully executed, say a lot about you and your organization.
From a new business opening to a multi-day, 2,500-person conference, experience matters. Let me share mine with you.