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    <loc>https://inotherwords-llc.com/about</loc>
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    <lastmod>2021-04-01</lastmod>
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      <image:title>About</image:title>
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    <loc>https://inotherwords-llc.com/services</loc>
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    <loc>https://inotherwords-llc.com/home</loc>
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    <lastmod>2021-04-01</lastmod>
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      <image:title>Home - In Other Words is a public relations and marketing firm established in 1999 as Ahee Communications that serves corporations and small businesses, non-profit sector and private firms.</image:title>
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  <url>
    <loc>https://inotherwords-llc.com/testimonials</loc>
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    <lastmod>2020-09-01</lastmod>
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  <url>
    <loc>https://inotherwords-llc.com/contact</loc>
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    <lastmod>2020-09-03</lastmod>
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  <url>
    <loc>https://inotherwords-llc.com/portfolio</loc>
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    <priority>0.75</priority>
    <lastmod>2020-09-01</lastmod>
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      <image:loc>https://static1.squarespace.com/static/5f1b4e7a65e73a59af0cb868/t/5f3fcf4add135b2c974ccd5b/1598017368243/Identity-new.png</image:loc>
      <image:title>Portfolio - Project: Corporate Identity Audience: Internal and External Stakeholders Frequency: Once Facing an unsure future as a graduate-only college, Marygrove decided to implement a new identity campaign, consisting of an updated logo and a new ad campaign for billboards and social media.  My role was the management of design and implementation.</image:title>
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      <image:loc>https://static1.squarespace.com/static/5f1b4e7a65e73a59af0cb868/t/5f3e8a38517200213cf6f959/1598966430472/mg_history_nav.jpg</image:loc>
      <image:title>Portfolio - Project: Crisis Communications Plan Audience: Students, Alumni, Media, Civic Leaders, Vendors, Sponsors Frequency: Implemented for the Closure of the Undergraduate Program in 2017; Implemented for the Permanent Closure of the College in 2019 As with an increasing number of private liberal arts colleges in the country, Marygrove experienced a significant decline in its student population.  Coupled with persistent financial struggles, the board eliminated the undergraduate program at the end of 2017 and remained focused on the graduate program.  I created and implemented a multi-faceted crisis communications plan, comprised of press releases, letters to all constituents, a contingency roll-out schedule, speeches and press conferences.  Sadly, a similar crisis communications plan had to be fashioned and implemented when the board decided to permanently close the college at the end of 2019 for the same reasons.</image:title>
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    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f1b4e7a65e73a59af0cb868/t/5f3e802e976fe74ef3c5945e/1598883718473/factsheet_viewbook_screen-1.jpg</image:loc>
      <image:title>Portfolio - Project: Graduate Program Catalog Audience: Prospective and Existing Students Frequency: Once The College had not produced a concise graduate-only program guide until the beginning on 2019 when the push for graduates students was intensified.  I created this guide to provide students with a clear picture of what each degree offered and its requirements as well as the potential career opportunities presented by each degree program.</image:title>
    </image:image>
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      <image:loc>https://static1.squarespace.com/static/5f1b4e7a65e73a59af0cb868/t/5f3fcd90da3fc12bce28e49c/1598882840385/Alumni+Event.JPG</image:loc>
      <image:title>Portfolio - Project: Speech Writing Audience: Internal and External Stakeholders Frequency: As needed Events such as the annual Alumni Reunion Weekend, commencement, a get-acquainted event for prospective students and the community-at-large, closure announcements, press conferences, etc., required significant speech writing for the president and rehearsals, which I provided.</image:title>
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      <image:loc>https://static1.squarespace.com/static/5f1b4e7a65e73a59af0cb868/t/5f3e8e5f27e297769611710c/1597935212161/Marygrove+Website.png</image:loc>
      <image:title>Portfolio - Project: Website Writing and Management Audience: Internal and External Website Visitors Frequency: Three distinct websites In four years, Marygrove undertook the redesign of its website three times; first, to update and refresh the existing 2,000-page undergraduate/graduate website; second, to remove all undergraduate pages and create a graduate-only website; third, to create a legacy website that would provide reference and information about the 114-year old college.  I managed each of these projects with the help of the web designer and wrote all copy elements within specified timelines.</image:title>
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      <image:loc>https://static1.squarespace.com/static/5f1b4e7a65e73a59af0cb868/t/5f3e7ef4d7829d77633ab058/1598883609799/MG_TowerTimes_SUMMER_2019_TITANIUM_screen-1.jpg</image:loc>
      <image:title>Portfolio - Project: Tower Times Audience: Alumni and Donors Frequency: Three times annually The Tower Times was a long-standing means of communications to alumni and other stakeholders sharing news of the College's programs, acknowledging donors, and describing the landscape for private colleges and universities across the country.  I was responsible for the content of each magazine, management of layout and design, and printing and distribution.</image:title>
    </image:image>
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      <image:loc>https://static1.squarespace.com/static/5f1b4e7a65e73a59af0cb868/t/5f3187659130580814f81cd6/1598883840745/Corp+Magazine1.png</image:loc>
      <image:title>Portfolio - Project: Cover Story for Corp! Audience: Corp! Magazine subscribers Frequency: Once Corp! Magazine focuses on Michigan businesses.  In this particular edition, I was invited to research and write the cover story, which highlighted the contributions of Arab Americans to the Michigan economy.  I selected and interviewed four Arab Americans from different industries and professions and different countries of origin.</image:title>
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      <image:loc>https://static1.squarespace.com/static/5f1b4e7a65e73a59af0cb868/t/5f45031d6f784a6c15ef56dd/1598549773793/U+of+D+Jesuit.jpg</image:loc>
      <image:title>Portfolio - Project: Remarks to student, general and Dad's Club audiences Audience: Students, Parents, Community Frequency: As needed Dr. Mallett has the need and the occasion to inform several of University of Detroit Jesuit High School's constituent groups about its commitment to diversity and inclusion and the programs that support that mission. She will be speaking to students, parents and the community at large about the Office of Diversity and Inclusion's mission and programs and provide educational resources for them.</image:title>
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      <image:title>Portfolio - Project: Angel of Mercy Program Book Audience: Attendees, Sponsors Frequency: Annual Accompanying the Angel of Mercy banquet each year is a booklet that highlights the event sponsors, the award winner and the scholarship recipients.  My role includes the management, writing and printing of each book.</image:title>
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